Web development is the process of developing web-based applications and websites using programming tools and languages. It involves layout, design creating content, coding and layout. It also includes analysing a site’s functionalities and usability as well as user experience. Web developers are accountable to create websites for e-commerce as well as content management systems and online marketing platforms. They collaborate together with graphic designers in creating visually appealing websites and applications that are in line with the brand’s visual identity.

Businesses must have an online presence in today’s economy. The digitally savvy consumer is increasingly using the Internet to research and book products, services and to make purchases. This has changed the focus of business owners to the online landscape, and opened up new opportunities for web developers.

Small and medium-sized enterprises are seeking to grow and expand their online presence, and they require assistance from a professional for websites. This has led to the demand web development business and marketing for web development has increased dramatically.

To succeed web development companies must be able to provide customers with excellent service and solutions that meet or exceed expectations. To accomplish this, they should have strong written and verbal communication skills and be able comprehend the needs of their clients.

Web development agencies need to implement effective marketing strategies in order to generate leads and then convert those leads into customers. They should create informative and interesting blogs, videos, and infographics which are optimized for search engine and focus on subjects that relate to their customers‘ personas. They should also promote their services on social media and targeted websites where their clients spend their time.