Roll-out of Meetic Affinity: major driver out-of effective growth in 2010
Drawing for the stamina of its field-best condition inside the matchmaking when you look at the European countries, Meetic (FR0004063097 – MEET) today merchandise their effective growth technique for 2010.
Growth: Meetic’s main objective for 2010
Shortly after seven decades around and repeating development, last year Meetic’s internet submitted the brand new listing viewers with next to 6.5 billion book individuals into the March and you can March, as well as over 800 billion web page views (Provider Comscore). The Group’s brands have established an unmatched profile, particularly in France having a brand feel number of 94% towards the Meetic brand name (Source TNS Sofres – ).
Drawing within these exceptional possessions an, henceforth, the possible lack of extreme competition inside the Europe, the group commonly build its 2010? gains method to a couple expectations:
- utilization of the good reputation for the fresh Group’s names obtained during the each one of the europe in which they operates. Actually, performing strong labels for each of its areas keeps allowed the fresh Group: to constantly enhance the image of their properties certainly one of its pages, in addition to absolute subscribers towards the the other sites; so you can roll-out this new high-prospective locations not as much as an enthusiastic „umbrella brand” strategy“ (Meetic Affinity, Meetic VIP), many overall performance method in terms of sale expenditure;
- segmentation of its properties between Dating (Meetic), Dating (Meetic Affinity), Teasing (Peexme) and you may superior introductions (Meetic VIP), helping it to expect and take better account of one’s requirement of their certain representative organizations and you may and therefore optimise the value made on every of these markets. Weiterlesen